The latest installment in the award-winning Sony Bravia TVC stable is one entitled 'Pyramids' and created by Singapore-based regional ECD for Y&R Brands, Rowan Chanen.
This ad comes close on the heels of a previous 'Bunnies' TVC which features a hell lot of CGI on play-doh bunnies bouncing around town, and was created by Fallon UK.
OK now take a look at the Making Of video for 'Bunnies'.
Fallon UK was behind the highly awarded 'Balls' TVC, the first in the series.
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It's amazing to see how the agency actually execute the ads. I thought they were used graphics but is really impressed that they actually did the models of the bunnies to shot the ad. I could imagine how much time and effort were put into the details of making these models. I think overall, the ads are very pleasant and heart-warming with the songs choosen. The movement of the colored bunnies and balls painted a different picture at each scene and angle, and induce audience to have this sudden rush to "follow" these objects. I like it a lot.
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