Belgium is famous for its beer, waffles, the artist Jan Van Eyck and well also the recently retired Tennis star Kim Clijsters..But this digital campaign from the Belgian arm of ING Bank will put it on the world map for a great campaign well done.
Totally wicked and digustingly splendid. Its a shame they did not bank in (pun intended) more on interactivity. It would definitely be memorable just like BK's Subservient Chicken when it first sprung up in the digital airways years back.
All these to sell a zero Euro ING Lion Credit and using the WC as first point of contact... that's definitely a first for any bank anywhere.For the lazy folks with bad wireless, here are some screen shots but please go invest in a better router or steal your neighbour's connection or head to Starbucks. It's worth a watch.
However it did make me think...Imagine if they expanded the campaign globally and localised the loos for different markets. Yuuucks...Toilets are pretty nasty in Singapore, even legendary in China, if they have used that as the prototype it would have been frightful and downright distasteful.