Monday, October 08, 2007

Keep the Onslaught coming

Well it’s only been six days since ‘Dove Onslaught’, the follow up to the brands highly viral and successful ‘Evolution’ campaign, was uploaded to YouTube and early signs indicate that it could be just as effective.

The video, which again showed the nasty side of the beauty industry, not only pushed me enough to make a comment but post this blog as well, and in less than a week on YouTube, it has already generated 515 other comments from users. Of course not all the comments are good ones and not all say how wonderful Dove and Unilever are for launching the campaign, but the point is – a real conversation is taking place amongst consumers and about the brand too.

The insights that can be learned from this are priceless...more please!

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