Wednesday, September 20, 2006

Today’s Blog: Missing – big arse Volvo seat

Some big butted thief appears to have made off with the huge Volvo seat which once made a big bold statement on Alexandra Road.

The giant Volvo car seat was part of a Euro RSCG Singapore marketing campaign for their client SM Motors, the distributor of Volvo cars in Singapore.

The two-month old, charcoal black seat is over two metres tall and sported the tagline, ‘The most comfortable seat in town’, across its front. At a size like that, the person, or more likely persons, who took it away would have needed a pretty big car or a truck to transport it.

The seat was placed on Alexandra Road, an area full of luxury car showrooms such as BMW, Mercedes, Jaguar, and Rolls Royce. The Big Seat was placed outside the BMW showroom.

So far, attempts to locate the missing seat have been futile and due to the cost associated with replacing the execution, it was decided that a much more affordable out-of-home poster covered in bubble warp (to convey Volvo’s safety features) would be much more erm, safe.

If you have any information on the seat’s whereabouts, drop us a comment.

We’re not sure whether a reward will be offered for the seat’s safe return though, but we're curious about how and why it was nicked.

No comments: