SMA boleh

Last Friday’s Singapore Media Awards was a star-studded event, with most of the big players in the media planning and buying business turning up in full force in the hope of picking up some metal.

The Awards also boasted a whopping 39 big names from both agency and client side including APB’s Les Buckley, MediaCorp’s Florence Lian, Nokia’s Karen Low, Ogilvy’s Stephen Mangham, BBDO’s Seshadri Sampath and UOB’s Gan Ai Im.

I have to say the organisers did a pretty darn good job this year, considering the size of the guest list, the number of judges, and the 38% increase in total campaign entries.

The only downside to the evening was that some in the crowd were getting restless towards the middle of the award presentation ceremony which saw every finalist for each category receive their prize on stage.

Kudos also to Pamela Oei for a very imaginative (though somewhat recycled) stand-up comedy sequence that got us roaring with laughter prior to the award ceremony.

From L-R: Anthony Kang, president of the 4As, Chang Long Jong, Group CEO for MediaCorp TV, Jayne Kwek, CEO, Moove Media.

Manpreet Singh, chairman of the SMA and Kang addressing the audience.