I had to fight from letting my emotions show through when writing today’s story on SPH Magazines getting Her World, Citta Bella and Shape audited. It was hard because I have to maintain objectivity while being overwhelmed by the fantastic news.
Read the article ‘SPH Magazines audit Her World, Citta Bella and Shape’ here.
Great work SPH Magazines!
This move by SPH Mags is no small step. It deserves to be lauded and rewarded for taking a stance which in the long run, is great for advertisers, agencies and for the magazine publishing industry.
Marketing's views regarding circulation auditing are no secret. No other publication has been as active as Marketing has been in exposing the massive fraud in Singapore's magazine publishing industry and encouraging debate on circulation auditing.
Some articles on the topic are as follows:
Advertisers vote for Singapore publications to get audited – Poll
MDA, MICA say no to industry call to end magazine publishing rip-offs
Industry pros disagree with MICA, MDA’s audit inaction: Poll
Our at times confrontational and in-your-face approach at encouraging Singapore publishers to make their figures accountable has earned us both supporters and detractors.
We’re not going to hide our delight at this announcement and we sincerely look forward to more of such.
All but one of SPH’s newspapers are already audited – save for the newly launched My Paper. What’s left is 13 more titles in SPH Magazine’s stable and a bunch under the Blu Inc banner.
Keep it up SPH.
ACP, Eastern Publishing, MediaCorp Publishing, MediaCorp Press, Sun Business Network and the hundreds of other smaller publishers in Singapore -- it's your move.