Monday, February 02, 2009

Super Bowl ads fall short

As always, there was about as much anticipation surrounding the commercials played during today’s Super Bowl as the actual game itself.

But following the Pittsburg Steelers’ 27-23 victory over the Arizona Cardinals, it wasn’t just the Cardinals left disappointed by the end result. On the whole, the ads were a bit of a letdown.
Of course there were a few exceptions but it’s fair to say none of the 2009 selection will go down in history like the McDonald’s commercial from 1993 featuring Michael Jordan and Larry Bird playing for a Big Mac and Fries.

The recession was obviously a popular theme and it was actually these ads which were the pick of the bunch. Hyundai had a couple of beauties – and this ad is definitely worth a couple of looks.

Bob Dylan has lent ‘Forever Young’ to Pepsi – with a cameo from Will.I.Am of the Black Eyed Peas – while the Doritos and Denny’s commercials should also prove pretty popular.

It’s hard, however, not to get the feeling that a lot of the commercials were only rehashing old material. Talking chimpanzees certainly aren’t innovative, nor are talking babies, and the majority of the celebrities hardly produced anything memorable.
The number of Budweiser commercials fell terribly short.

That said, it’s hard not to enjoy this effort from

Here are a couple of others which managed to stand out from the bunch:

1 comment:

Marcus said...

Nielsen Media Research now says that the Arizona-Pittsburgh Super Bowl game was the most-watched in history.

Nielsen said 98.7 million people on average were watching the game.