While SingTel admitted its taking a hit due to the ongoing global crisis, like most companies, CEO Allan Lew said that its important for the telco to continue strengthening its brand identity.
Lew mentioned, while continuing to invest in customer acquisition, SingTel would "adjust" its marketing budget according to the current climate. So he's leaving the door open on potential reductions in 2009. Here is what he had to say:
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