Tuesday, February 24, 2009

The downturn’s digital drumbeat

Digital marketing continues to rise in prominence in the wider marketing communications industry in Singapore, if an event held this morning is any sign.

About 100 people turned up to the Old Parliament House to see Lori Sobel from Google and Siva Ganeshanandan from Interwoven battle it out in The Great Marketing ROI Debate, which was organized by Marketing magazine.

We had some great presentations from the two speakers and some great debate from the floor, clear evidence that as the recession kicks into another gear the industry is turning to digital solutions and strategies to be their savior. There definitely seems to be a hunger from Singapore marketers to learn more about how to maximize their online investments.

After the event we caught up with Google’s Sobel about search marketing, why traditional media is not dead and asked how what affect the downturn is having on Google’s business in the region.

We also chatted to Interwoven’s Ganeshanandan about why optimizing your online content is so important and the fact that most websites aren’t actually engaging for users.

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