Monday, February 09, 2009
Australia - The Bit that Broke Off (in Maori)
In timing with Waitangi Day, the public holiday held each year in New Zealand to celebrate the signing of the Treaty of Waitangi (New Zealand’s founding document) on February 6, a viral ad attracting Kiwis back from Australia has been doing the rounds.
The continuing exodus of Kiwis to Australia has long been a source of debate, for both countries involved, and this ad from New Zealand global talent network Kea has a go at luring a few of them back.
They say their intention is for it to generate growth in Kea’s membership numbers and to get the word on Kea out to New Zealand expats and friends of New Zealand around the world.
It’s basically a fictional look at the origins of the New Zealand-Australia relationship and it has a dig at the age-old Aussie habit of claiming successful Kiwis as their own.
Ian Haigh did the viral animation while the Australian-based brand consultancy Yello Brands worked on the creative. It was sent out to Kea members on Waitangi Day and will hit other channels such as Facebook and the Air New Zealand database soon.
Haigh is in the process of putting the ad up on YouTube but for the meantime, here’s the link - it's worth a watch.