Wednesday, February 04, 2009

Newspapers go back to the future

It’s a fact of life that many newspapers all over the world are feeling the pinch, suffering from declining circulation, ad revenue and readership as many people turn to the internet. But this was foretold a long time ago.

The past few months have been dominated by bad press (excuse the pun) for the newspaper industry. In the UK a former KGB spy took over the trouble London Evening Standard and The Independent is now up for sale, just two of many papers there in dire straits, while in France even president Sarkozy has joined in trying to revive the ailing French print industry. In Australia jobs have been cut and the five top newspaper editors in the country have been replaced.

And let’s not even start on the US, where too many papers to name are in strife. The newspaper industry in America is not on its deathbed yet, but it looks like it's not far off.

Funnily enough though, the problems of newspaper reader and advertiser migration online is not a new problem. Just check out this video, a bit of an eerie and amusing view back in time.

So if the industry or at least parts of it has been vaguely aware of this issue for nearly 30 years, why hasn’t a solution been reached? Or is there just no solution?

It seems as though its going to be survival of the fittest in the newspaper market and many papers, some great brand names, will sadly become extinct.

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