While clearing through my backlog of post-holiday email I came across this article on brandchannel.com on how brands can respond to blog-generated criticism, and thought it an interesting read to share.
It’s an informal and entertaining how-to piece, and given there aren’t many guidelines out there on how to tackle this prickly area, I reckon it’s pretty useful for those of us PR, marketing and brand consulting people out there. It mightn’t be an exhaustive list or a confirm and guaranteed panacea to your woes of being criticised in the blogosphere, but at least it offers a few sound suggestions to take and adapt to suit the situation you might find yourself in.
Here’s the link: http://www.brandchannel.com/start1.asp?fa_id=348
Subscribe to:
Post Comments (Atom)
1 comment:
This is something common nowadays because what brands and companies want is to catching the attention in order to generate criticism, that's the way to operation.
Post a Comment