Friday, January 05, 2007

When given lemons, make lemonade

While clearing through my backlog of post-holiday email I came across this article on on how brands can respond to blog-generated criticism, and thought it an interesting read to share.

It’s an informal and entertaining how-to piece, and given there aren’t many guidelines out there on how to tackle this prickly area, I reckon it’s pretty useful for those of us PR, marketing and brand consulting people out there. It mightn’t be an exhaustive list or a confirm and guaranteed panacea to your woes of being criticised in the blogosphere, but at least it offers a few sound suggestions to take and adapt to suit the situation you might find yourself in.

Here’s the link:

1 comment:

Canadian Viagra said...

This is something common nowadays because what brands and companies want is to catching the attention in order to generate criticism, that's the way to operation.