A bunch of advertising folks got together last year to make a short film which has screened at film festivals worldwide and which a lucky few were privy to at The Butter Factory on Saturday.
The brainchild of Batey’s new creative director Craig Rosenthal, ‘The Trainee’, is an 8-minute piece which looks not unlike an ah beng movie ala Kelvin Tong but which makes a wicked comedic piece with unexpected twists.
If you recall, during Cannes last year, Craig and his creative partner Ivan Wibowo blogged for Marketing every day while in France, entertaining you with their brand of humour. I found myself checking my mailbox incessantly waiting for their daily report.
CANNES REPORT 3: Marketing’s man on the ground, Wibowo
So when Craig invited me and my team to attend the private screening of his first attempt at filmmaking, he also reminded me of last year and I was only too excited to attend.
In his invite, he stipulated “8 sharp movie” so I made the taxi driver speed in heavy rains to make it there by 7.55pm. But Craig’s been here for quite a while now and he’s been Singaporeanised and he has developed Chinese wedding dinner mentality and by the time the show started it was 8.45pm? Jialat.
Hahaha, ok back to the point.
The story takes place along the infamous
Keong Saik Road and is about a trainee robber who tried to hold up a 24-hour convenience store with hilarious consequences.
It was only completed last October, after nine months or so, but has already been invited to attend famour film festivals such as the New York Shorts Festival, the San Francisco Independent Film Festival, the Cape Town World Cinema Festival and Cinemanilia.
Credits:
Written and Directed by Craig Rosenthal
Cinematographer Haruld Goh
Producted by Adriane Lee
Executive Producers Susan Lim, Melvin Mak & Craig Rosenthal
Film Editor Spencer Boey & Yong
Colour Grading Cory Spykerman Brandon
Music & Sound Design by Jerry Teo
Co-Producer Kimberly James
Assistant Director Gayle Hariff
Casting by Marcia Tan
Title Design Ivan Hady Wibowo & Joseph Chiang
Art Director Steiner Lim
Props Assistant Perng Yu
Camera Assistant Dean Sam Quen & Ho Kah Meng
Gaffer Ailaster Chang
Grip Lee Kee Hong, Sheldon Ngiam & Willian Lim
Junior Grip Wei Hoo
Sound Recordist Jafry
Hair & Makeup Artist Red
Dog Trainer Valerie Wee
Production Assistant Sacha Leong & Terri Goh
Produced with the assistance of Cheers FairPrice, Teo Studio, VHQ, YellowBox
With Support of Singapore Film Commission
You can check out thetrainee.blogspot.com for more info or if you want to get your hands on a copy of the film, email hellocraigrosenthal@gmail.com.
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