Thursday, January 25, 2007

What is the sincerest form of flattery?

Since Adrants started raving about the similarities between the Nicole Kidman ad for Chanel No. 5 and City Developments Limited’s ad for the One Shenton condo project --our inboxes have been flooding with links to the story. Judge for yourself…



And now for that CDL ad...




Pictures are taken from Adrants Daily.

13 comments:

missybrowneyes said...

Hmm... a copycat?

If my memory serves me well, that print advert for OUB Woman's card is also strikingly similar to an ad for an American woman's clothing.

Saint said...

Hmmmmm...... And if my memory serve me well, the agency behind CDL campaigns is an MNC (Don't want to mention name).

Copy cats in agencies are not uncommon but come on at least do a modified better version, with at least adding 5 cents worth of creativity.

Oh my god this is wholesale copy, they should be ashamed calling themselves creatives.

Discoroach said...

Oh Dear, that kind of looks pretty bad.

Marcus, you have to tell us who was behind the CDL ad (agency and CD). They really should explain themselves.

If they just stole the idea, they should explain why - maybe the client demanded it?

Sure they're not going to claim coincidence, are they?

okaylah said...

Wow...this is such a blatant rip-off. Aren't all CDL campaigns done by Publicis? If this was done by them the CD is named Sandip. This truly shows a lack of originality and a complete lack of effort. How hard is it to make a carbon copy such as this? Not hard at all. Anyone could do it. I hope the client didn't pay for "creative services" as they didn't get any.

Lim said...

okaylah - yes, i think you're right. CDL is a one of the many property clients at publicis. and sandip is the creative "property guru" at that fine shop. guess he really dropped the ball on this one... i guess they're hoping that no-one from CDL would see this...

Addadude said...

The agency behind this campaign is not Publicis. I strongly advise the people making comments to check their facts first before showing their ignorance.

Addadude said...

Oh... I can't resist it... the agency behind the One Shenton campaign is Ad Planet.

admad said...

Hey, better be careful with who you slander with your comments or you end up being sued!

The ad is by ad planet and had nothing to do with publicis.

Also remember this is not an anonymous site so you are responsible for everything you post.

Saint said...

So what, you mean one can be sued for their honest comments and opinions. Come on mate, this is a blog, do you know what that means.

Yes, the question is whether the ad was being copied and in this case it will be good publicity for Publicis, because after this blog the client will truly know who to give their next project. I am sure Publicis will be telling their clients about this blog. So in my point of view, forum like this should be kept free and open, ofcourse with a level of truth and knowledge.

Marcus said...

Sandip has confirmed with me that neither he nor Publicis had anything to do with the One Shenton ad...

Marcus said...

Apparently the One Shenton campaign was done by O2 advertising -- that's what i got from CDL.

admad said...

O2 is part of Ad Planet.

Vlad Zucker said...

There have been rampant complaints from clients of the standard and quality of Ad in SG is sinking low down to the sewer level. With so many MNC and local agencies operating, the folks behind the creatives are running low on the ideas department. So its no surprise many of the creatives have all the hallmarks of brazen copycatting.

This did not help the clients when they realized that many of the agencies are churning creatives like they came from the same production line. It is generally acknowledge that if customers make a remark of seeing a similarity in product or services, it is usually not a compliment.

Agencies have to determine and define exactly to their clients what exactly the role they intend to play. Just as Architect firms are the creative segment of the property sector and not the brick layer, plasterer and cement mixer bundled in, Ad Agencies should focus on their principal role of conjurer of brand. These days, Ad Agencies are stretching their role too thin that they become jack of all trades, master of none.

The consequences of this is already showing. Ad contracts are getting as short as 1year, and even 6-months. While the slow pace of layoffs is undermining the reform needed in the Ad Agencies, Agencies are wasting resources by getting stuck in the mud and not diversifying the creatives.