Did the above statement get your attention, because it sure got mine when my colleague Dawn told me an ad agency boss in Singapore said it.
Dawn told me what he said months ago but the topic came up again recently while we were having tea with Eye Corp’s Raju Bahkta.
Let us ask this: how many ads for advertising agencies have you seen in the past six months? None?
We discussed how many agencies refuse to buy advertising, even though they make a business out of telling their clients advertising is good.
Some reasons (excuses) for not advertising include: no budget, no artwork, no time.
Could a reason for the lack of budget be because agencies spend everything submitting award entries, and then buy a gazillion tables at such shows?
Maybe the lack of artwork is a better excuse. I guess if I were a creative person I’d never be able to create something that represents me perfectly enough.
No time is just a cute one.
I respect that one honest soul who said his is a hypocritical business.
But I’m sure some other agency practitioners do not agree with the statement.
I’d like to hear what you have to say.