It’s rare that you get a piece of advertising that is not only unique but of benefit to the community.
McCann Erickson Singapore has taken this path with a new TVC they have created for KFC, adding in a bit of Xmas cheer.
Generally when you think of the Colonel’s finest, you might not think of helping others, or silence. But this could change with this ad (below).
The commercial was shot at virtually no production cost, as it was shot on a humble handycam, and the money saved from the making of the ad is being donated to the Singapore Association for the Deaf.
It’s a good example of a different creative idea that both is a piece of advertising and supports a cause.
And congrats to both KFC and McCann for doing it.