Bubble boy

Before he jetted off to fulfill his many other obligations, I managed to catch Y&R Group chief insights officer, John Gerzema for a quick video interview on his new book The Brand Bubble.

The book has been making waves of late, and he even made an appearance on Bloomberg yesterday (I think it was after I interviewed him) as well. I must admit, I haven't read the book cover to cover yet, but I am three quarters of the way through and its given good insight into today's consumer, the market performance of brands, and exposed the true value of brands.

He talks a bit about the book, which he co-authored with Ed Lebar, to Marketing here.



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