Oh boy did we stir up some trouble with our last blog posting! Two intrepid reporters from Marketing turned up to the SPH Ink awards last night, with the express intention of giving them some coverage in Marketing, only to be accosted by some unhappy SPH staffers.
Just to update you (or you could just read Monday's posting below) we reported SPH's Raymond Teoh as saying clients intending to advertise on websites should ask about the site's auditing and ought to look elsewhere if it isn't audited.
Marketing could not agree more, however we did point out that, at least for a number of its print magazines, SPH did not appear to be a big fan of auditing.
What we saw as fair comment, our SPH friends saw as an unfair attack. We of course stand by what we blogged and remind our hosts from last night that blogs are a free exchange of information, a little lighter than straight news and designed to promote a free flow of ideas and dialogue between our journos and the industry we cover.
For our part we are delighted that our blog has gained such traction after only a few weeks in existence as there seemed to be widespread awareness of that particular blog posting last night!
Keep reading everyone and guys no hard feelings, but a\nword of advice: if you invite the media along to cover one of your events it's not a great idea to give them a hard time and by the way your right of reply is only the "comment" button away, and we'd love to hear your\nthoughts.. we're a very thick skinned lot at Marketing.
Hope everyone (else) had a good time last night and congrats to the winners.
Some pics from the evening: