Thursday, August 10, 2006

At the end of the day...who cares?

National Day has come and gone so what’s left for us to celebrate? Crappy award shows are to common place to be given much notice. So what has Singapore been apart of that’s a little fun and interesting? Enter Singapore’s first mention in the Factiva Insight Cliché Index of course! What am I talking about you say? Well then, you haven’t been reading our recent bulletins now have you? It was reported in our 7 August, Marketing NewsBreak for your information. (At the end of the day, The Straits Times leads the cliché way)

Basically, the Cliché Index identifies which media are the most frequent users of clichés as well as the most used clichés, in the following countries: Singapore, Australia, New Zealand, India, United States and United Kingdom.

So…here are the results for the most used clichés in Singapore:

Can you guess who was the worst offender for the most used cliché in Singapore? Here’s a hint, you’ve probably read this newspaper ‘at the end of the day’.

The Straits Times ranked as Singapore's No. 1 offender in the top three clichés ranked by Factiva Insight. Before anyone gets upset and thinks I’m here to merely lambaste The Straits Times, let me say something in their defence.

The figures, although dominant in Singapore, are miniscule compared to some of the figures associated with countries like Australia, United Kingdom and United States. Check out the figures for the United States if you don’t believe me.

So what does this all mean? Should clichés have negative connotations attached to them? If a publication steeped in tradition and well respected, is amongst the higher users of clichés does it really matter? We’d love to hear your opinions!


Adrian said...

7 clichés used.

Muffled said...

Given that the Straits Times "faithfully" reports what our politicians say, at the end of the day, what does this award say about the language of our "esteemed" leaders? I would love to know how many of the "end of the days" and "level playing fields" were quotes.

I must also add, it is a bit unfair to cite a business paper (Business Times) for using a cliche like "in the red" after all, if a company is making a loss, what else would you say?

Marcus said...

Thanks for the comment Muffled, you make two very valid points. If the bulk of the cliche citations were recorded from quotes or are industry norms then it would be hard to get around not using any.

If thats the case then those responsible for the so called "Offences" wouldn't even sweat about their publication being named in the Cliche Index because they would understand that sometimes, using cliches cant be helped.

Does anyone think being named in the Index seriously harms ones image as a reputable publication?

Justin Randles said...

Pity Factiva doesn't monitor the advertising & marketing media With all those "essence of the brand" cliches, Marketing mag and Media must give SPH's papers a "run for their money".