Friday, July 10, 2009
What agencies will do for business
Its been a tough 12 months for the advertising industry and it's interesting what agencies these days will do for money.
We’ve seen pitches with 30 agencies involved, heard claims of massive undercutting and more marketers are making agencies jump through hoops for little return.
But on 30 July at the Ritz-Carlton we’ll put that all aside to celebrate agency excellence and the best client-agency relationships in Singapore. This year we'll announce our first ever Agency Professional of the Year, and unveil several new categories such as Search Marketing Agency of the Year and Web Design Agency of the Year. Will Ogilvy & Mather take home the overall Agency of the Year crown again? Who will be 2009's Next Big Thing?
I hope to see you all there at our Agency of the Year awards, and share a drink with you.
Also, thanks to LloydNorthover Yeang for creating our ad campaign for the awards, and thanks to JWT's Angus Fraser and Ogilvy's David Mayo for being good sports. Not that I'll be able to look at either of you the same again though.