A controversial new ad for Sprite, that has been doing the rounds online and has been revealed as a fake, is a very interesting marketing experiment.
The Huffington Post reported on the ad, which it claimed had been banned in Germany, but has now been revealed as a fake originating from the US. The TVC has no official affiliation with Coke or its agencies. The fake ad can be watched here. Its interesting to see the presenters refer to Singapore’s recent Burger King ad scandal.
Its also quite fascinating about the media storm this ad, which is not real, has created. Has the kerfuffle actually indirectly helped Sprite, because it wasn’t involved and looks responsible compared with the oral sex ad? Or not? With what seems like a constant recent stream of offensive and controversial ads, are brands now looked on better if they play it safe in their marketing, or should they be edgy?