There are many good reasons to put your money into digital marketing, and here’s one big reason not to.
This would have to be one of the most annoying local online ad campaigns in recent memory.
Take a look.
Now I agree that the problem here is not that’s an online ad, the problem essentially is that it's just bad advertising. It’s annoying. Really annoying. And most banner ads aren’t nearly as annoying as this.
Banner ads are also a small part of digital marketing. There’s everything from social media, search, video, rich media, social networks, blogs and everything else in between for marketers to get involved in.
But the problem is that this ad is so bad, it’s detrimental to the practice of digital marketing. It gives the online market a bad rap. Sure I can name numerous TV ads that are annoying, that are repeated over and over. But this Mocca.com banner ad just seems worse in many ways. And as people spent more time online than any other medium these days, maybe it is. Not only does it make you actually surf away from the site that the ad appears on, it’s so bad that someone has spent time to upload it to YouTube just to show the world how painful it is.
I'm not saying you shouldn't put your money into digital - if you read the pages of Marketing and our online properties, you'll see we truly believe in the power and effectiveness of good digital marketing. But for god's sake think through and test what you plan to do before you do it, and at the very least, make sure you aren't out there annoying people.