Consumer behaviour will change after the recession says David Evans, ex-adman and founder and CEO of performance-improvement firm Grass Roots, who was in Singapore recently.
Grass Roots specialises in employee customer and reseller focused reward and recognition programs, and it recently announced expansion plans for Asia Pacific despite rough economic weather. Established in 1980, the firm has a presence in more than 16 countries.
Before starting Grass Roots, Evans had had stints with Benton and Bowles now called DMB&B and a brief one with A&B, an agency under the same group.
I caught up with him a day after he spoke to a gathering at the Singapore Chamber of Commerce and he urged the industry to stay optimistic during these times. Evans said that there will be a paradigm shift in consumer behaviour, and companies must remain optimistic even during the recession.