Monday, March 23, 2009

AdFest Lowdown

I just got back from Thailand after a tiring but exciting four days at AdFest, which despite the impact of the recession was a great event this year.

Numbers and entries might have be down but attendees were in great spirits and some of the work on show was very inspiring. AdFest is still the number one Asia Pacific show for the advertising industry to get together, and it was great to meet and chat to some of not only Asia's top ad people but the world's. Names like Hegarty and Tutssel don't drop in to this part of the world every week.

The highlights for this year have to be the emergence of China as a creative powerhouse, Japan's strong showing (particularly in Cyber), some great radio work from Leo Burnett Melbourne, the NSW Government's strong production push and some great TV ads from Ogilvy in Thailand. Another thing to mention was the relatively meek showing at AdFest from Singapore, not only in terms of awards but in attendees from the city-state. It was a little disappointing.

I hope you enjoyed our live blogging from Pattaya. There is a lot of video to come from the festival so keep your eyes out for it in the coming days. We've also some posted some videos from AdFest on our sister blog - The Pitch HK - which is for Marketing Hong Kong. You can check it out here.


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