The state of the world economy may be the one issue on everyone's minds, but for the marketing and advertising industry intellectual property (IP) is still a key issue and protecting those rights is now more important than ever.
Last week I attended the second Global Forum on Intellectual Property (GFIP) in Singapore, which saw over 80 Global IP practitioners, IP thought leaders and business leaders explore the theme "The Evolving Intellectual Property Ecosystem: Conflicts Or Consensus?".
The event aimed to raise the bar on IP knowledge and standards, both regionally and globally, with topics ranging from traditional copyrights and design, patents and trademarks, to developing areas such as IP financing and strategic intellectual asset management.
I spoke to David Llewlyn, chairman of the GFIP 2009, who talked about IP and about the protection of IP rights at the Formula 1 night race in Singapore last year.
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