Tuesday, January 20, 2009

Brands say yes we can, too

Obamamania has reached fever pitch the world over, and many companies unsurprisingly are trying to tap into it. But are some going too far?

We’ve seen the number of tie-ins that brands have forged in the lead-up to Obama’s inauguration, particularly CNN and Facebook’s partnership which makes great sense.

MySpace has done its own smart campaign with 50 celebrities making video pledges of service to president Obama.

We’ve even seen a cheeky local example which DDB Singapore did for the salon Strip, with its ‘Farewell to Bush’ and its offer to ‘Celebrate Change’ with free Brazillian waxes. This was cute, cheeky and topical marketing.

But I think this TV effort from Chrysler in Australia just doesn’t work and could backfire on them.

Compared to the others it looks tacky and cheesy. What’s your opinion of it, does it go too far?

1 comment:

John Davidson said...

I've come across quite a few more examples as well. There's this one from Australia - http://1.bp.blogspot.com/_x0oGFZRVbQ0/SXcCVmg56CI/AAAAAAAABXE/b9oH0opSIJs/s1600-h/Picture+1.png

this one from Philips - http://2.bp.blogspot.com/_laTd0s1hBgM/SXb3X82yIWI/AAAAAAAAABE/3YfUN6dpBYI/s1600-h/Power4LifeBush550.jpg

and this promo for Krisy Kreme - http://www.krispykreme.co.uk/krispy/email/5-coffee-promo/?utm_source=homepage