Thursday, December 04, 2008

Is there any loyalty in the industry anymore?

Around half of the marketing, media and communication executives in Singapore barely stay with an employer for more than two years, a new study from Aquent has found.

Steven Pang, Asia regional director of Aquent, spoke to Marketing’s sister publication Human Resources about the Aquent Orange survey, and he nominates a few ways companies can increase their staff retention rates.

The topic is definitely an interesting one and raises some questions.

Is loyalty dead? Or is it just the Generation Y trend to move jobs regularly? What is the real affect of high staff turnover in the marketing, media and advertising industries? And during the downturn, will turnover levels increase or improve?

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