Friday, December 05, 2008

Brand’s brainstorms bloggers

Brand’s, the manufacturer of a range of health supplements who’s selling point is that they increase brain power, recently organised the first Brand’s Blogger challenge where five well-known bloggers from Malaysia and Singapore competed in a mental challenge.

While the quiz was as run-of-the- mill as it can be, the event garnered much attention and enthusiasm as it involved social media, a marketing move that Isabella Tan, vice president for regional marketing at Cerebos (Brand’s holding company), says helped them engage with their audience.

Inspired by a regional survey commissioned by Brand’s on how Asians in eight countries viewed their mental performance, this was the first time that a team of Singapore bloggers were pitted against their Malaysian counterparts in a series of mind challenges.

Here is what Tan had to say about the challenge and the idea behind getting bloggers to quiz:

The survey revealed that that Singaporeans, compared to the rest of Asia, were relatively less engaged when it comes to undertaking activities that would help boost their mental performance. Comparatively, Malaysians are more engaged than Singaporeans in this aspect.

But Singaporeans, do have a reason to cheer, even if the results of the survey didn’t favour them, they emerged the winners of the first Brand’s blogger challenge.

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