Brand’s, the manufacturer of a range of health supplements who’s selling point is that they increase brain power, recently organised the first Brand’s Blogger challenge where five well-known bloggers from Malaysia and Singapore competed in a mental challenge.
While the quiz was as run-of-the- mill as it can be, the event garnered much attention and enthusiasm as it involved social media, a marketing move that Isabella Tan, vice president for regional marketing at Cerebos (Brand’s holding company), says helped them engage with their audience.
Inspired by a regional survey commissioned by Brand’s on how Asians in eight countries viewed their mental performance, this was the first time that a team of Here is what Tan had to say about the challenge and the idea behind getting bloggers to quiz:
Here is what Tan had to say about the challenge and the idea behind getting bloggers to quiz:
The survey revealed that that Singaporeans, compared to the rest of
But Singaporeans, do have a reason to cheer, even if the results of the survey didn’t favour them, they emerged the winners of the first Brand’s blogger challenge.