When it comes to delivering a social message, government bodies and affiliates are often faced with two options, a) do it through a hard hitting shock tactic type execution, or b) through humor. Which one works best?
The reason I ask is, today Grey sent me a series of TVCs its Melbourne office did for WorkSafe which highlight, in a pretty gruesome manner, the dangers that young people face in the workplace. It's pretty effective in getting the message across, have a look at the one where the kid gets boiled by scalding water.
Stark contrast to last year's well known 'pinky' ads the Roads and Traffic Authority (RTA) New South Wales did for anti-speeding which we blogged about here. Closer to home, Singapore has also adopted a less gory approach to road safety. This year's Road Safety Outreach Campaign is a complete u-turn to most of the road safety stuff i saw last year in Singapore (especially from the ones shown in the cinema with the creepy and annoying voice overs).
For me, personally, I prefer the humorous ads but shock-ads, done well , definitely leave a lasting impression.