Tuesday, November 20, 2007

LV does something...and wins [video]

For a brand that vigorously fights to protect its trademark goods from the mass interest of counterfeiters worldwide, Louis Vuitton must have been surprised to see Britney Spears ripping off the brand for her video ‘Do Something’.

It’s been a while now since the video aired on MTV and on sites such as YouTube but on Monday LV won a lawsuit that alleged the video violated counterfeiting laws by showing a pink dashboard with designs similar to the brand’s Cherry Blossoms design. A Paris court has not punished Britney but instead ordered Sony BMG and MTV online to stop marketing the video.

I guess the sight of Britney tapping her fingers on the dashboard from inside her pink Hummer, was a little too much for LV to not do anything – especially since the brand already is a prime target for counterfeiters.

Or perhaps they watched the entire video and felt compelled to respond to her numerous requests for someone to ‘Do Something’.

The video is still on YouTube and the offending bit is about 30 seconds into the video...

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