This morning, I happily walked to Raffles Place MRT to attend the IAS’ Creative Director of the Year award announcement – a new award in the Hall of Fame Awards.
It was a wet morning, and the wind was howling, but I was happy, after spending the entire weekend watching episode after episode of Prison Break. For the uninitiated, you better find yourself a copy of this new series because it kicks major ass.
Oops, did I say ‘ass’?
Haha… let me explain.
I was pleasantly surprised to see some of my favourite creatives at the event this morning. Tian It, Calvin, Francis, Rob, Guan, Farrokh and so on. No. 1, it is very rare to find all of them in the same room, or even in the same country, for that matter. They’re always on the road. No. 2, the key word is ‘morning’ – no elaboration needed.
Anyway, the group was ushered to one of two larger-than-life photo/poster thingys of them at Raffles Xchange, where they signed next to their photos and gamely posed for even more picture-taking.
Then, the emcee breezed in, asking the lot to pose with their bottoms facing the camera. Everyone took a double-take.
I mean, can you believe, asking some of the most lauded creative brains in the country show off their behinds in a publicity shot?
This is why they are the best in the business. Not only are they good at what they do, they’re also refreshingly obliging, down-to-earth, and more importantly, fun.
I had a FANTABULOUS time at the event, one of the best I’ve ever been to. I have to add that it was short and sweet too.
Next time you walk past me at the MRT station, near the wall photo, hand me a tissue can? I’ll be grabbing my sides laughing uncontrollably, remembering a roomful of creative greats perking up their bums for the camera.
A once in a lifetime photo op, I’m sure.