The pitch

The rougher and readier cousin of Marketing magazine. You'll find ideas, gossip, commentary and a touch of cynicism as we flex our journalistic muscles beyond the constraints of our monthly mag.

Thursday, October 21, 2010

Singapore not as high-end as HK

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I was in Hong Kong for a week long editor’s conference and was looking for a high-end gift for my high maintenance husband. Walking al...
6 comments:
Monday, October 18, 2010

It's got everyone talking... 'Really'?

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Microsoft Windows 7 phone ad is garnering much attention in most parts of the world, with bloggers voicing extreme opinions. Tell us what yo...
2 comments:
Friday, October 01, 2010

What’s In A Name or W.I.A.N?

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YOG or Youth Olympic Games. This begs the question, yet again- What’s In A Name (W.I.A.N). Singapore’s inclination toward abbreviations is c...
1 comment:
Friday, July 09, 2010

The Digital Sweet Spot

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2009 was the year “Minority Report” finally came to life with augmented reality interaction – and you facing up to the reality that privacy ...
7 comments:
Friday, July 02, 2010

Does branding have a future?

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I remember about 10 years ago that many people in “the industry” predicted that branding, like several other aspects of business, would die ...
4 comments:
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  • Rayana Pandey
  • TK
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