The latest installment in the award-winning Sony Bravia TVC stable is one entitled 'Pyramids' and created by Singapore-based regional ECD for Y&R Brands, Rowan Chanen.
This ad comes close on the heels of a previous 'Bunnies' TVC which features a hell lot of CGI on play-doh bunnies bouncing around town, and was created by Fallon UK.
OK now take a look at the Making Of video for 'Bunnies'.
Fallon UK was behind the highly awarded 'Balls' TVC, the first in the series.
It's amazing to see how the agency actually execute the ads. I thought they were used graphics but is really impressed that they actually did the models of the bunnies to shot the ad. I could imagine how much time and effort were put into the details of making these models. I think overall, the ads are very pleasant and heart-warming with the songs choosen. The movement of the colored bunnies and balls painted a different picture at each scene and angle, and induce audience to have this sudden rush to "follow" these objects. I like it a lot.
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