Tuesday, April 27, 2010

To make 'like' easier

Facebook just gave you a great new tool to spread recommendations about your product.

Many brands have content, news about their newest shiniest product, that they would love to get shared across social networks. The idea of information about your product “going viral” and gaining vast reach without having to pay media costs has long been a holy grail.

But despite platforms like Facebook providing the possibility for it to happen, it hasn’t.

Why, because of the friction involved. The effort both you (the brand) and your fans have to go through to get the information to “jump the wall” from your website to the social network, is too high.
Facebook just changed that by proving a portable Like button (it used be the Fan button). Copy and paste a few lines of code onto your site and you can have that familiar Thumbs Up right on your own website. And since a Like is form of recommendation, earning and getting those Likes visible is extremely valuable.

Here is the simple elegance, when a person clicks on the Like button on your site, news of that gets posted to their wall. For their (on average 150) friends to see, and hopefully click on. No need for them to do messy copy and paste, nor to go through the hurdle of logging in. Just click.

Get a few tens of thousands of people to Like your news, and you quickly gain reach that people thought only “old” media could give you. For free. Facebook expects to serve 1 billion “Like” buttons in the 1st 24 hours of its launch just to give you an idea of scale.

Now, you all you need is news that people will Like!

We at Vocanic implemented this on our own website www.vocanic.com, allowing visitors on the page to “Like” the page. Take it for spin and see how easy it is – easy enough for your brand’s audience to do too.

By Ian McKee, CEO Vocanic

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