Retrenchments, redundancies and lay offs are very common these days in the advertising industry, but what would your reaction be if it happened to you?
Would you document the whole experience online, through a series of videos and images in a funny, creative way?
That’s exactly what art director Shane Dawson and copywriter Ben Birchall did after they were sacked from The Campaign Palace Melbourne, which is part of WPP, after the agency lost the National Foods account. The pair have created this site called The Sack, which shows the experience of them losing their jobs and their travails in filming the journey, finding out what to do with their time, looking for business and setting up as freelancers.
It shows them going for interviews at agencies like Droga5 and DDB in their hunt for a new job, and shows them gaining some small media fame. It’s good fun and worth a look.
So far their videos have got thousands of views (they're up to day 24), and like a fine wine the series gets better with age. No doubt it’s a only matter of time before they get a new job.