Thursday, May 21, 2009
Inspiration or imitation?
While it’s difficult to take anything away from an ad which inspired a nation to discuss a particularly sensitive topic, it’s equally as hard to ignore some of the negative feedback which it also garnered.
The ‘Funeral’ TVC, created by Leo Burnett and directed by Yasmin Ahmad for MCYS, has been picked up by a number of bloggers who the claim it is a blatant rip-off of a scene out of Good Will Hunting.
In the ‘Funeral’ ad, a widow speaks of her dead husband’s imperfections at his funeral. In the scene out of Good Will Hunting, Robin Williams’ character talks of the ‘little things’ he remembers about his wife.
Bloggers have been quick to draw similarities between the two films, questioning the originality of the Funeral TVC.
For those who don’t want to sit through the entire Good Will Hunting scene, skip through to about the 1min 40 mark.
This similarity raises a larger issue for the creative industry around the world. Creatives get inspiration for their work from a variety of sources. But when does this cross the line? Is there such a thing as a truly original idea anymore?
Have bloggers been correct in labeling the MCYS ad a rip-off of Good Will Hunting or are they reading too much into it? Would love to hear your thoughts.