The Health Promotion Board’s latest anti-smoking campaign includes a TVC graphically showing a mouth cancer sufferer talking about the ill effects of smoking – the ad is good, very soul wrenching and hard hitting, but is it original?
Now I am not pointing fingers at the HPB but it is obvious that the video and subsequent coverage by the Straits Times interactive make no mention of a very similar anti-smoking TVC which ran in Australia.
The videos are a splitting image from the ‘Quitting is hard, not quitting is harder’ tagline to the graphic images of the mouth cancer symptoms on the woman speaking – this has all left me feeling a liitle…how should I say this… ‘uncomfortable’.
Can someone help come up with an explanation for all this? Does the Straits Time’s print version credit the Australian campaign or offer up any explanations?